About
Built for sport. Bespoke, as standard.
høpp is a Cardiff-based sports technology studio. We build digital products for federations, national associations, academies, and clubs — the infrastructure that powers how sport is managed, taught, broadcast, and experienced.
Sport is the only thing we do
Most sports organisations are underserved by generic software. The tools built for enterprise don't fit the rhythms of a national association. The platforms built for media don't understand a match centre. The LMS vendors don't know what a UEFA pathway looks like from the inside. høpp was built to fix that.
Deep domain knowledge
We combine sports expertise with modern software engineering. We understand the difference between a coaching qualification and an online course, between a match day and a normal traffic day, between a federation and a club.
Sport is the only thing we do
We are not a digital agency that occasionally works in sport. Every product, every client, every sprint is in sport. That focus compounds over time.
Product over project
We build products, not bespoke deliverables. When we improve løft for the FAW, every løft client benefits. You are investing in a platform, not a one-time build.
Bespoke, as standard
Every høpp product starts from a real, documented need. Bespoke means your brand, your data, your infrastructure. Standard means you are getting a product refined in real deployments.
Domain first
We only build things we understand deeply. Sport has specific rhythms, pressures, and audiences. Our products reflect that.
Data sovereignty
Every client owns their data. Individual Payload CMS installs, UK and EU hosting, no cross-client data sharing. Non-negotiable.
Product over project
Ongoing investment in the core, not just your implementation. Your platform improves with every client we serve.
The høpp studio team
Who we work with
løft powers all FAW coach education, referee qualification and volunteer training. flyte powers faw.cymru.
First full flyte deployment — federation site, COMET match centre, and club sites framework.
rø.xo athlete cognitive performance journaling app — currently in UAT.
Work with us
Tell us what you are trying to build. We will tell you whether we can help — and if we can, exactly how.